Online Dating Booms Despite Economic Downturn

Is Love Recession Proof?

Dating Recession proof pictureAmericans are tightening their purse strings. Fancy romantic dinners are being replaced by home cooked meals and nights out at the opera are nixed for cozying-up on the couch with a rented movie. However, one sector that has seen growth lately is online dating. This shouldn’t be entirely surprising, because simply put — we always need somebody to love. And despite the financial landscape, online dating sites have posted some of their strongest quarters in years.

One reason for the up tick is that membership to online dating sites may just be the best bang for your buck. Because when you join a site like or you feel the return on your investment immediately by being exposed to a world of romantic possibilities and potential mates. Sure, there’s something quaint about meeting someone at the neighborhood bar, but it’s limited to the off chance that someone attractive, compatible, and available happens to show up before you beer-goggle someone less than worthy.

Alex (29) a financial advisor from Philadelphia, PA credits online dating, “I got laid off three months ago, and for a while it was killing my confidence with the ladies. Asking what I did for a living was a pretty standard question… But online dating gave me a chance to take my time and respond with humor and honesty –which my girlfriend insists won her over.”

Don’t wallow in the doom and gloom, be creative and re-invent yourself online: switch up the profile picture, change the parameters that might be limiting your search. Enjoy the vetting process that is the signature of searching online — pick, choose and weed out the freaks (unless, of course, that’s what you’re into).

Remember, dates are opportunities for people to get to know each other. Make sure not to blow your nest egg on a stretch Hummer. Keep it low key and simple. There are a ton of creative frugal date ideas from hiking to strip poker. (But try not to use this downturn as an excuse to be a cheapskate.)

Don’t allow the current financial news to dampen your goal of meeting the right person. Because if online dating is booming then so should your chances of finding love… And that may just be the silver lining in the cloudy forecast.

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MITCH July 27, 2009 at 1:18 pm


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